The Future of Demand Generation in 2026
How the discipline is being fundamentally redrawn by AI, shifting buyer behavior, and the demise of the MQL
How the discipline is being fundamentally redrawn by AI, shifting buyer behavior, and the demise of the MQL
AI has proven to be a technology that works remarkably well when pointed in the right direction
For half a century, selling to space essentially meant winning a government contract. The procurement cycle was long, the paperwork was immense, and the buyer pool was minimal. If you weren’t in the Lockheed, Boeing, or Northrop ecosystem, you largely were playing from behind from the onset. The recent appearance of the current launch revolution has changed that considerably, particularly in the low orbit sphere.