Scaling Sales Engineering Teams in Rapidly Growing SaaS and AI Companies
Sales Engineering is often one of the most poorly understood functions in the SaaS and AI world.
Sales Engineering is often one of the most poorly understood functions in the SaaS and AI world.
For most of the last two decades, high technology sales ran on a fairly simple construct: quote a seat count, negotiate a discount, close what will hopefully be a multi-year deal, and relay the account to customer success.
Sales engineers are living in a golden era of options that provides an impressive array of productivity routes. To not surprise, it also may create cognitive overload. Here’s how many of the best SE teams we work with are building a stack that works.