Hiring a CRO for a Tech Company – What Most Boards Get Wrong
The Chief Revenue Officer is among the most consequential hires a tech company can make, and among the most frequently botched. That mismatch is expensive, and it’s almost always avoidable. This is not because boards lack intelligence or seriousness, but often this comes about due to the fact that the role is genuinely complex, the signals are easy to misread, and the pressure to fill the seat quickly tends to compress exactly the kind of deliberate, rigorous thinking the decision demands.
